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FEATURE ARTICLE: 
7 Keys That Every Successful Web Business Has in Common That Can Practically Guarantee Your Online Success

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     Want a formula for success?

     Look at those who are succeeding online and see what they have in common.

     Actually, don't waste your time.  I've already done it for you...

     1. A hot product line that originates with them.   To be really successful online, you need a product that is yours.  Something that you personally own the rights to market and keep 100% of the profits from.  At the foundation of all of the heavy hitters is a product line that they control.

     Of course, you can do this in a couple of ways:  (a)Develop your own product from scratch , or (b) Purchase reprint rights to an existing product.  

     After you develop your own product to offer as your main source of sales, add back-end products to create multiple streams of income.  Back-end products are products or services that complement your main product.  For example, if you sell airline tickets, you might offer car rental or hotel accommodations as back-end products.  These would be products that your existing customer is likely to purchase anyway. 

     Affiliate programs are great back-end products.  Allan Gardyne of AssociatePrograms.com has a super directory of affiliate programs, indexed categorically for you to easily find programs that would complement your main product.  He also has some very helpful articles on how to benefit from affiliate programs.  http://www.associateprograms.com 

     2. A website that convinces people to "click."  When I visited the websites of the guys I listed above, I found a wide variety of layouts and designs.  Graphically, they were very different.  Their choice of writing style varied, as did their offers themselves.  One thing they had in common, however, were sales letters that convince people to "click."

     These website sales letters have a purpose.  That purpose is to (a) Convince visitors to "Click" on the order button and make an immediate purchase, or (b) Convince visitors to "Click" on the submit button to join an ezine mailing list or receive a free report or ebook, so they can follow-up and make the sale in the future.

      Something conspicuously absent from these websites is ANYTHING that would distract the reader away from the purpose.  You don't find links that lead the reader off of their sites.  In fact, you don't find a lot of links period.  No slow-loading graphics that force us impatient folks to leave prematurely.  Nothing that would distract the reader.  Just a killer sales letter that consistently convinces people to "click."  And let me tell you, at these guys' sites...

       ...there's a whole lot of clickin' going on!

     3. An affiliate sales force doing most of the selling for them.  I don't know of any hugely successful web business that doesn't have an affiliate program.  Whatever you do as far as marketing your web business, imagine 100's and even 1000's of other people marketing your web business in a similar manner.  See the huge potential here?

     I believe that an affiliate program is THE absolute best way to earn money online.  I'm not talking about promoting other people's affiliate program, I'm referring to having other people promote YOUR affiliate program.

     There is no better way to earn a large amount of money than to start your own affiliate program.  It is the best method of marketing online, hands down.  With an affiliate program, you literally network your way in front of the eyes of hundreds of thousands of leads that you never 
would have even known existed were it not for affiliates promoting your product.

     We recently launched the Profits Vault.  A new affiliate joined up and sold 8 units for me in less than 16 hours.  I profited $160 from ONE affiliate in less than ONE day without doing a thing.  Multiply that by 100's just like him and multiply it by days and weeks and months of 
promoting the program, and you can see how huge, consistent sales are generated automatically, with very little actual advertising of your own.

      4. A useful, selling machine ezine.  Whether it is Ken Evoy's "Sales from the Edge" or Terry Dean's "Web Gold", all of the heavy hitters publish an ezine.  For most, it is a weekly ezine.

     Some ezines are nothing more than glorified sales letters.  Their only existence is to pitch ad copy to you like you were taking batting practice.  And you better believe that folks are lined up to hit the "UNSUBSCRIBE" link. 

     Then, there are those ezines that aren't blatantly trying to pitch their "program of the month" to you, but their articles and tips are re-runs from something published last year.  On the internet, content is king...and it better be fresh. 

     I want you to back up and re-read the line immediately to the right of the number 4 up there.  Did you notice the two key words here?  They are "useful" and "selling."  You will not find any better combination for a successful ezine.  Period. 

     All of the successful web business owners publish ezines that provide high quality, useful content.  They share information that is of great benefit and value to their readers.  They give honest evaluations and reviews of products and services, never endorsing something just to earn a buck.  And they gain incredible loyalty among their subscribers. 

     Once you establish that, the selling part is easy.  Allen Says has 90,000+ subscribers on his list.  If he so much as hints about a product or service, you've got several thousand people reaching for their credit cards.  Why?  Because they trust a winner.  They know he provides only the best.  They have read his FREE content and are blown away by it.

     Useful.  Selling.  That's what makes an ezine a tool for producing results online. 

     And every successful business has one.

     5.  A regular involvement in joint ventures.  Don't kid yourself.  None of these guys got to where they are by themselves.  They had help on the way up.

     One of the keys to successful business on the web is to regularly participate in joint ventures.  A joint venture is a project whereby you combine your assets (customers, advertising, products, services, knowledge, skills, traffic, endorsement) with those of one or more non-competing individuals with a similar customer base.

     For example:  Your strength might be that you can produce high quality ebooks for sale online.  However, you only have a small customer base.  On the other side of the coin, we have a lady who has established a large mailing list for her weekly ezine.  She needs products to sell, but doesn't have the time to create her own.  This is a joint venture waiting to happen.  You combine your asset (products) with her asset (customers) and you both can come out winners.  You provide the products, she sells them and you both earn 50% of the profits that neither of you would have had without the other.

     There are literally thousands of joint venture ideas out there, so it would be impossible to cover even a portion of them in this article.  Suffice it to say that the heavy hitters regularly involve themselves in joint ventures.  (See our  "How to Sell 300% More of Your Product in 72 Hours Than You Did All Month" report for a crash course in joint venture marketing)

     6. A marketing campaign that spreads like a virus.  How many ebooks have you seen online lately?  A lot.  I haven't counted, but I know I'd need more than my hands and toes to count them all. ;-)  What about articles?  Same thing, there are a lot of them.  Have you noticed that at the bottom of almost every article and somewhere in almost every ebook is a line of text that reads something like this...

     ..."You have permission to give this article (or ebook) away at your website."

     Can you guess why?
 
     Of course you can.  When you give the article or ebook away, the next person is going to see the same line.  And they will give it away.  More and more people read it and more and more pass it on down the line.  Within just a few short weeks, thousands of copies of the article or ebook are being broadcasted across the web.

     And every single one of them serves as an sales letter all directing readers back to a website where a sale is waiting to be made.

     Every heavy hitter uses what is known as "viral marketing."  Whether they offer free software demos or articles or ebooks, they all offer something that permission has been granted to give away.

     And it spreads like a virus.

     Wouldn't you like to catch that one?

     7. An automated process.  If you've established keys 1-6, then it's time to put it all on remote control.  Now, don't get me wrong, these guys still work.  Don't let anyone kid you, a hugely successful business sometimes brings more work than you had before.  So, there is still work.  But, there is also an automated system.

     Can you imagine how difficult it would be to follow-up with thousands of leads every day if you had to do it all by  yourself, one at a time?  It couldn't be done.  What if every order that came in during the 8 hours you are asleep was missed if you were not awake to process it?  You'd be out of business.  Can you just envision in your mind all of the work involved in tracking the affiliate sales of thousands of resellers if you had to do it by hand?  Your office would 
look like a paper factory.

     Every successful online business has an automated process established.  A system of producing leads, following up on potential customers, promoting their affiliate program, processing orders, providing customer service and much more.  An internet business can be set up to virtually run itself.

     And chances are you'd never even know it just by looking.  The messages you receive are personalized and written as if they were really talking to you.  The orders are processed in a timely manner, as if they had a full-time staff working around the clock.  You can check your stats in "real-time" showing you up-to-the-minute details of your sales...there must be a programmer working himself ragged, right!

      And the business owner is sound asleep or catching some rays at the beach.

     Isn't the internet grand?

     To recap, all successful internet businesses have these things in common...

1. A hot product line that originates with them
2. A website that convinces people to "click."
3. An affiliate sales force doing most of the selling for them.
4. A useful, selling machine ezine. 
5. A regular involvement in joint ventures. 
6. A marketing campaign that spreads like a virus. 
7. An automated process. 

Now, I wouldn't be sharing everything you need to know if I didn't tell you this.  It's one thing to know the 7 keys to  being successful online...

     ...it's something else to know HOW TO APPLY the 7 keys to being successful online.

Fortunately, the 123webmarketing eBusiness Center  has a step-by-step system developed for each of these 7 keys.  Here are just a few things inside our Private Site that you will find to show you exactly how to apply the 7 keys of successful businesses...

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Copyright © 2000 Jimmy D. Brown. All rights reserved worldwide. Jimmy D. Brown is helping average people get out of the rat-race and earn a full-time living online.  For more details on firing your boss and creating your own internet wealth, visit us at ProfitsVault.com

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